Stumble Guys and Barbie are teaming up again, this time for a new toy line! Available exclusively at Walmart and other international retailers, this collaboration is sure to be a hit with kids (and parents).
While the debate between Stumble Guys and Fall Guys rages on, Stumble Guys' success is undeniable, largely due to strategic collaborations like this one with Mattel's Barbie. This new partnership isn't an in-game event, but a range of physical toys—perfect for the holiday season!
Expect limited-edition plushies of Barbie and Ken in their Stumble Guys outfits. The toy line also includes blind box figures, six-pack sets, and other action figures.
Fall Guys' failure to launch a mobile version before its competitors was a missed opportunity. Stumble Guys' mobile success proves the obstacle course battle royale formula is a winner, especially when combined with clever collaborations like this Barbie partnership. Barbie's ongoing strategy of reinvention also contributes to the success.
While this collaboration is interesting, let's shift focus to what really matters: new releases! Check out our new series, "Ahead of the Game," and our latest subject: "Your House."
