When it comes to dominating mobile gaming franchises, few can rival the towering success of Candy Crush Saga. Its widespread popularity, fueled by significant corporate backing and a deep imprint on popular culture, is about to grow even larger with an exciting collaboration with the renowned makeup brand, Pat McGrath. This partnership marks a first for Candy Crush, bringing its vibrant universe from the digital world to physical store shelves in the form of cosmetics.
Soon, fans will have the chance to adorn themselves with Candy Crush-themed lipsticks, glosses, nail polishes, and more. The excitement doesn't stop there, though; the launch of this unique product line on February 27th includes a thrilling twist. Three lucky customers who place online orders will find themselves the owners of a dazzling $10k diamond-encrusted Candy Crush-themed ring, adding an extra layer of allure to this collaboration.
**Diamonds are forever** This move is a refreshing nod to traditional branding, eschewing the trend of partnering with influencers in favor of a more direct and impactful approach. By randomly including these high-value rings in online orders, the campaign promises to generate a buzz and excitement that's hard to ignore.
This collaboration also highlights the evolution of gaming merchandise. Gone are the days when a simple t-shirt was the pinnacle of fan merchandise; today, we see full-fledged diamond jewelry being offered, showcasing the expansive potential of gaming-related products.
For those who may not be fans of Candy Crush Saga, don't worry—there's something for everyone. If you're yearning for a more nostalgic gaming experience, why not try Jump King? This retro, throwback, super-hard platformer received a glowing gold-star review from Will Quick, making it an excellent choice for those looking to challenge their platforming skills and test their mettle.
