Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has forged a significant partnership with telecommunications giant Telefónica, resulting in the pre-installation of the Epic Games Store (EGS) on Android devices sold through Telefónica's network. This means users of brands like O2 (UK), Movistar, and Vivo will find the EGS readily available on their new phones.
This seemingly small detail represents a substantial strategic move by Epic Games to expand their mobile presence. Telefónica's global reach, encompassing numerous countries and brands, provides Epic with unprecedented access to a vast potential customer base. The EGS will now compete directly with Google Play as a default app store option.
Convenience: A Key Factor
A major hurdle for alternative app stores is user convenience. Many casual users are unaware of, or unconcerned with, options beyond the pre-installed defaults. This partnership gives Epic a significant advantage, positioning the EGS as a default option for users in key markets including Spain, the UK, Germany, Latin America, and beyond.
This collaboration marks the first phase of a long-term partnership. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena within Fortnite in 2021.
This development is particularly noteworthy for Epic Games, given their ongoing legal battles with Apple and Google. This partnership represents a substantial step forward, potentially leading to further growth and benefits for both Epic and mobile users.
