Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, curiously titled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its presentation as a TV ad on YouTube is unusual. This unconventional approach raises questions about Ubisoft's marketing strategy and, perhaps, hints at a less-than-confident outlook on the game's launch.
The video effectively highlights the contrasting gameplay and fighting styles of the two protagonists. The Japanese setting is breathtaking, but a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, only time will tell if Assassin's Creed Shadows lives up to expectations.
