Home News Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

by Madison Mar 18,2025

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, curiously titled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its presentation as a TV ad on YouTube is unusual. This unconventional approach raises questions about Ubisoft's marketing strategy and, perhaps, hints at a less-than-confident outlook on the game's launch.

The video effectively highlights the contrasting gameplay and fighting styles of the two protagonists. The Japanese setting is breathtaking, but a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, only time will tell if Assassin's Creed Shadows lives up to expectations.