Zenless Zone Zero Hits Revenue Milestone with Miyabi Hoshimi's Help

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced gameplay mechanics, new environments, and game modes. The Hoshimi Miyabi character banner was particularly impactful on revenue generation.

Remarkably, the update's impact on player spending proved exceptionally long-lasting. Unlike typical post-update revenue declines within a week, Zenless Zone Zero maintained daily revenue above $1 million for over 11 days and stayed above $500,000 even two weeks after the release.

While undeniably successful, Zenless Zone Zero's revenue still falls short of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.