Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly merged fashion and gaming culture. Held at the adidas arena in Paris, a venue typically used for esports competitions, the show transformed the traditional runway into a nostalgic yet futuristic spectacle. Instead of the usual front-row lineup of influencers, celebrities, and press, Coperni introduced a unique twist: 200 gamers seated on ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.
This innovative approach evoked the atmosphere of '90s LAN parties, with technical details that paid homage to gaming's golden era. The fusion of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can coexist harmoniously.
The FW25 collection was rich with both subtle and overt references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft from Tomb Raider. Additionally, the brand's newly unveiled Tamagotchi bags made their runway debut, playfully nodding to handheld gaming nostalgia.
Gaming-inspired films also played a significant role in the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were integrated throughout, while the high slit in Alice's dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing on gaming—a space traditionally dominated by men—the brand challenges outdated stereotypes and promotes inclusivity in fashion.
Image: instagram.com
Beyond the clothes, the show was a masterclass in creating viral moments. Hours after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.
This isn't the first time Coperni has made waves at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the confines of the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its place as a trailblazer in modern fashion.
