Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.
Alternative app stores have gained significant momentum this year, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA.
This means more choices for gamers. Previously, the only major avenues for mobile game distribution were the iOS App Store and Google Play. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms are offering substantial incentives to attract users.
The Epic Games Store, with its free game program, exemplifies this. While Flexion's partners may not offer the same scale of giveaways, they are likely to provide more flexible policies than Apple and Google have historically allowed.
EA's participation is particularly noteworthy. As a major player in the gaming industry, their embrace of alternative app stores signals a significant trend. This opens the door for other developers and publishers to explore these alternative distribution channels.
Currently, the specific games included in this initiative remain undisclosed. However, titles like Diablo Immortal and other Candy Crush games are plausible candidates.
