Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite the industry trend towards expensive expanded editions.
Ball's assertion, which recently gained significant online traction, posited that a price hike to $100 could be a game-changer for publishers like Rockstar and Take-Two, setting a precedent for the rest of the industry.
Rockstar's plans to update Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions, have fueled speculation. While specifics remain undisclosed, the update is expected to encompass more than just visual enhancements.
The possibility of extending the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC players is also on the table. Furthermore, features absent from the PC version of Grand Theft Auto Online, such as Hao's specialized high-speed car modifications, could finally be introduced. The arrival of extreme turbo-tuning on PC seems increasingly likely.
