Demi Lovato is headlining PlanetPlay's latest Make Green Tuesday Moves campaign, a significant environmental initiative. The singer and actress will feature prominently in several mobile games, including Subway Surfers and Peridot, offering players Lovato-themed avatars. All proceeds from these in-game items will benefit environmental projects.
PlanetPlay has a history of partnering with celebrities to promote environmental awareness, previously collaborating with David Hasselhoff and J Balvin. This collaboration with Lovato marks a substantial expansion of their Make Green Tuesday Moves program, encompassing a wider range of popular mobile games. Players can expect to find Lovato's likeness in titles such as Avakin Life and Top Drives, among others.
This initiative differs from past celebrity-endorsed environmental campaigns due to its broad reach and impact. The extensive participation of various mobile game developers suggests a potential for substantial contributions to environmental causes. Furthermore, the campaign provides an incentive for Lovato's fans to explore new mobile games.
Ultimately, this partnership presents a triple win: benefiting the environment, engaging Lovato's fanbase, and boosting the visibility of participating game developers. For those interested in discovering more top mobile games, a curated list of the best mobile games of 2024 (so far) is available. Image: yt
