King is set to expand its reach with the upcoming launch of Candy Crush Solitaire, marking their first simultaneous release across multiple platforms. This strategic move involves a partnership with publisher Flexion, which will see the game debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery.
This launch signifies King's bold step into alternative app stores, a move that underscores their belief in the potential of these platforms to attract a broader audience. Known for the immense success of their match-three puzzle games, which generate revenue comparable to small countries, King's decision to simultaneously launch on these stores is a testament to their confidence in the viability and reach of alternative app distribution channels.
The excitement around this partnership is palpable, with Flexion thrilled to collaborate with such a prominent developer. King's announcement emphasizes the novelty of this simultaneous multi-platform launch, hinting at a broader industry trend towards recognizing the value of alternative app stores.
Embracing Alternatives
King's foray into alternative app stores should not be underestimated. Their games, akin to Bejeweled in gameplay, have been incredibly lucrative, and this move suggests that alternative platforms are no longer just an afterthought but a significant part of their distribution strategy. This simultaneous launch strategy is a clear signal that major players in the gaming industry are beginning to seriously consider the untapped potential of these alternative app stores.
For those intrigued by Huawei's platform, exploring the Huawei AppGallery awards for 2024 could provide further insight into the kinds of games and apps that are thriving on this alternative store.
