Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit, even before its official release. The game has impressively generated over $2.5 million in revenue since its soft launch, according to recent estimates from Pocketgamer.biz. However, after reaching this peak, the revenue experienced a noticeable drop.
If you're new to Mo.co, think of it as a blend of a modern millennial social gaming platform with elements reminiscent of Monster Hunter. In Mo.co, you take on the role of a stylish part-time hunter, tasked with tackling various evil invaders through contracts.
The initial revenue surge for Mo.co can be attributed to the allure of numerous cosmetics and other in-game items available for purchase. Yet, the subsequent decline in revenue might be linked to the game's current state during its invite-only soft launch, where a lack of new content may be hindering further success.
Superstitious cellWhy does this matter? Supercell is known for its unconventional approach to game releases. Instead of diluting their focus across multiple projects, they concentrate their efforts on the most promising titles. This strategy has led to the success of games like Brawl Stars and Squad Busters, which started slow but quickly gained momentum. On the flip side, it has also resulted in the cancellation of promising games like Flood Rush and Everdale before they could see the light of day.
The future of Mo.co remains uncertain. With its early success, Supercell might be encouraged to see how additional content impacts player spending. Hopefully, this could lead to Mo.co's full release on various storefronts soon.
While Mo.co is not yet available for public play during its closed state, if you're eager to explore new games, why not check out our top feature, "Ahead of the Game," for a selection of great titles you can play in early access on mobile?
