A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The reach score, a proprietary metric, calculates the daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). This success is attributed to the continued popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted its reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, card games, and more. Managed jointly by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from coordinated brand management.
