Take-Two Interactive, the publisher behind the iconic Grand Theft Auto series, has been at the forefront of setting a new standard for AAA game pricing, initially pushing for a $70 price point. As anticipation builds for Grand Theft Auto 6 (GTA 6), there's speculation that Take-Two might explore even higher pricing tiers. While the basic version of GTA 6 is expected to maintain a $70 price, insiders suggest that a special edition could be priced between $100 and $150, potentially offering perks like early access.
Tez2, a notable insider, has shared insights indicating a significant shift in how GTA 6 will be sold. Unlike its predecessors, GTA 6 will launch with its online component sold separately. This means that the story mode will be bundled into a "complete package" that includes both the story and online modes. This new approach raises questions about how the pricing will be structured, particularly the cost of the standalone online version and the subsequent story mode upgrade for those who initially purchase only the online component.
By offering a lower-priced online version, Take-Two could attract a broader audience, including gamers who might find the full $70 or $80 game out of their budget. This strategy could entice players to initially buy the online version and later upgrade to access the story mode. However, this also presents a challenge for those who desire the story mode but may not afford the upgrade.
To address this, Take-Two might introduce a subscription model similar to Game Pass, leveraging their existing GTA+ service. This would allow players to continue enjoying the game without the immediate need to save up for an upgrade, thereby generating a steady revenue stream for the company. This approach not only makes the game more accessible but also positions Take-Two to benefit from ongoing player engagement.
