Take-Two Interactive CEO Strauss Zelnick recently commented on the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick admitted that delaying the PC release of GTA 6 will cost the company approximately 40% of its projected revenue—a typical contribution from PC sales. However, Take-Two remains committed to its established release model, opting against simultaneous launches across all platforms.
This strategy aligns with the historical release pattern of the GTA franchise, where PC releases have consistently been delayed. This delay is partly attributed to Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is unrelated to any perceived decline in PlayStation 5 or Xbox Series X|S console sales; GTA 6's release strategy will not deviate from this established practice.
Assuming a fall 2025 release for other platforms, PC gamers can likely expect to wait until 2026 to play GTA 6. The game's launch carries immense weight, not just for Take-Two Interactive but for the entire gaming industry. The initial teaser trailer shattered several YouTube records, fueling speculation that GTA 6 could surpass the $1 billion revenue mark, potentially setting a new benchmark for the industry and positively influencing other developers and publishers.
